The world of freelancing and design is constantly evolving, bringing with it both opportunities and challenges that creative professionals need to navigate. In a recent episode of the Two Pixels Off podcast, co-hosts Brad Hussey and Michael Janda delve into hot takes on freelancing, pricing myths, and the future of design, offering invaluable insights for creative entrepreneurs.
The Beginning of Design Journeys
Michael shares his journey from his upbringing in Indiana to his creative career's initiation in the late 1990s. His path was not always clear-cut; initial dreams of being a police officer or playing football for the Chicago Bears eventually gave way to the creative arts. Thanks to nurturing parents who fostered creativity, Mike followed his passion for design.
The Creative Transition: Art to Commerce
Like many creatives, Mike faced the dilemma of the "starving artist" stereotype. How does one take a passion for art and turn it into a viable business? For many, this challenge is daunting. Mike emphasizes that success in creative entrepreneurship is driven by ambition and self-education. The transition from college art programs into a flourishing design career taught Mike how to blend creativity with commerce.
Key Lessons:
Self-Education: Constant learning and mastering new tools.
Career Timing: Starting at the right time can offer unique advantages.
Creative Platforms: Using tools like Flash for web design opened new creative horizons.
Hot Takes on Freelancing Pricing Strategies
Mike takes a strong stance against the widespread advice on value-based pricing in freelancing. He argues that while this pricing model may work in specific scenarios, it's not universally applicable. The current discourse around value-based pricing can mislead new designers, urging them to apply this model without considering the unique backdrop of each project or client.
Pricing Hot Takes:
Value-Based Pricing: Usually impractical except for specific cases.
Minimum Engagement Pricing: A rigid minimum can prevent opportunities; be adaptable.
The Power of Tools
Throughout the discussion, Mike stays passionate about emphasizing the potential of creative tools, with a focus on Wix Studio. He highlights how Wix Studio can offer more dynamic and responsive solutions compared to other design platforms like WordPress and Webflow, urging designers to explore all options before settling.
Controversial Takes in Design Practice
Moving past pricing, they discuss grid systems versus free-form design. Mike advocates for structured design, viewing it as a foundational element of effective communication and action-driven outcomes.
Choosing the Right Path
There’s no one-size-fits-all answer when it comes to choosing between running an agency or being a solo freelancer. Each path has its merits, and Mike appreciates the digital nomad lifestyle for its freedom and flexibility. However, he notes that building an agency also brought immense satisfaction and pride in the work accomplished.
Path Selection:
Agency Life: Offers structure, team collaboration, and scalability.
Freelancing: Provides flexibility, independence, and lifestyle choice.
The Future of Design
As they wrap up, Mike and Brad speculate on the future trajectory of design and the tools available to creative professionals. They acknowledge that while technology has drastically changed the design landscape over the last 20 years, the next 20 years promise even more revolutionary changes. The digital tools available now—and those on the horizon—will allow creative entrepreneurs to express their visions and run their businesses with unprecedented flexibility and power.
Whether you're a seasoned designer or just starting your creative journey, the insights shared in this episode of Two Pixels Off offer a wealth of knowledge to help you navigate the ever-changing world of design and freelancing. Keep these hot takes and lessons in mind as you carve your own path in the creative industry.
