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Mastering Website Project Scoping: A Guide for Freelancers & Agencies

Writer: Brad HusseyBrad Hussey

In this episode, Mike Janda and Brad Hussey dive deep into one of the most critical aspects of web design and development: website project scoping. Whether you're a freelancer, a web designer, or part of a creative agency, scoping a website correctly can be the difference between a profitable project and a financial disaster.


Why Website Project Scoping Matters

Website scoping is not just about counting pages or listing features—it’s about understanding client objectives, defining project requirements, and pricing your work correctly. A well-scoped project ensures you get paid what you're worth while delivering a high-value website to your client.


The Risks of Poor Scoping:

  • Undercharging and overworking yourself

  • Scope creep leading to unpaid extra work

  • Misaligned expectations between you and the client

  • Delays and frustration on both sides


By mastering the art of website scoping, you can position yourself as an expert and sell websites that are both high-quality and high-value.


The Sales Process: From Qualification to Closing the Deal

Selling creative services isn’t just about showcasing your skills—it’s about understanding what the client needs and offering a solution that meets their goals. Here’s a breakdown of the process:

  1. Client Qualification: Not every client is the right fit. Ask about their budget, goals, and expectations upfront.

  2. Discovery & Strategy: Understand their business, competitors, and what success looks like for them.

  3. Scope Definition: Outline exactly what’s included, what’s not, and any limitations.

  4. Proposal & Pricing: Present clear pricing based on value, not just time spent.

  5. Closing the Deal: Address objections, confirm deliverables, and secure the contract.


The Power of Wix Studio for Website Development

With no-code and AI-powered tools revolutionizing web design, Wix Studio is emerging as a powerful platform for building fast, scalable websites.


Key Features of Wix Studio:

  • AI-powered tools to streamline website creation

  • Flexible design capabilities without needing advanced coding

  • Built-in SEO tools for optimizing search engine rankings

  • Scalable hosting and security features for client websites


Using Wix Studio can help you deliver high-quality websites faster, without compromising on design and functionality.


E-Commerce Websites: Avoiding Common Pitfalls

E-commerce websites come with unique challenges that go beyond setting up a simple store page. If you’re not careful, SKU complexity and product variations can derail your project.


Things to Consider When Scoping an E-Commerce Site:

  • Product Types & Variations: Does the client sell digital or physical products? How many variations (size, color, material) do they have?

  • SKU Management: Will the store require unique SKUs for each variation?

  • Customization & Integrations: Does the site need advanced features like subscriptions, memberships, or third-party integrations?

  • Security & Payment Processing: Are there compliance requirements like PCI-DSS for handling payments?

Proper planning ensures you don’t underestimate the work required and set the right expectations with your client.


The Role of SEO, Blogs, and Dynamic Content

A modern website is more than just static pages—it needs dynamic content and SEO optimization to drive traffic and engagement.


SEO & Content Strategies for Web Projects:

  • Optimized Page Structures: Use proper headings, metadata, and keyword-rich content.

  • Blogs & Dynamic Content: A blog can drive organic traffic and establish authority.

  • Technical SEO: Ensure fast load times, mobile responsiveness, and clean code.

  • Structured Data & Schema Markup: Helps search engines understand content better.

By integrating these elements, you create a website that not only looks good but also performs well in search results.


Key Takeaways for Freelancers & Agencies

  • Start with Client Objectives, Not Page Count – Define success before scoping features.

  • Scope the Project Accurately – Avoid underpricing and scope creep.

  • Use Wix Studio’s AI-powered Tools – Speed up design and development without sacrificing quality.

  • Charge for Value, Not Hours – Faster work doesn’t mean lower pricing.

  • Plan for E-Commerce Complexity – Understand SKUs, variations, and integrations.

  • Prioritize SEO & Dynamic Content – Help clients rank higher and attract more traffic.


Mastering website scoping isn’t just about making more money—it’s about delivering better results and positioning yourself as a trusted expert in the web design space. Start scoping your projects the right way and watch your business grow!

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FOUNDER OF CREATIVE CREW Brad Hussey

This resource was provided by Brad Hussey, a web designer, educator, and founder of the Creative Crew Community. With over a decade of experience helping freelancers and agencies grow profitable, stress-free businesses, he creates resources, training, and content tailored to web designers and creative entrepreneurs. The Creative Crew Community is a global network of web design professionals sharing knowledge, exchanging resources, and collaborating to reach their goals.

 

Join the Creative Crew Community to access workshops, coaching, and peer-driven support to grow your creative business.

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