Mastering Website Project Scoping: A Guide for Freelancers & Agencies
- Brad Hussey
- Mar 10
- 3 min read
In this episode, Mike Janda and Brad Hussey dive deep into one of the most critical aspects of web design and development: website project scoping. Whether you're a freelancer, a web designer, or part of a creative agency, scoping a website correctly can be the difference between a profitable project and a financial disaster.
Why Website Project Scoping Matters
Website scoping is not just about counting pages or listing features—it’s about understanding client objectives, defining project requirements, and pricing your work correctly. A well-scoped project ensures you get paid what you're worth while delivering a high-value website to your client.
The Risks of Poor Scoping:
Undercharging and overworking yourself
Scope creep leading to unpaid extra work
Misaligned expectations between you and the client
Delays and frustration on both sides
By mastering the art of website scoping, you can position yourself as an expert and sell websites that are both high-quality and high-value.
The Sales Process: From Qualification to Closing the Deal
Selling creative services isn’t just about showcasing your skills—it’s about understanding what the client needs and offering a solution that meets their goals. Here’s a breakdown of the process:
Client Qualification: Not every client is the right fit. Ask about their budget, goals, and expectations upfront.
Discovery & Strategy: Understand their business, competitors, and what success looks like for them.
Scope Definition: Outline exactly what’s included, what’s not, and any limitations.
Proposal & Pricing: Present clear pricing based on value, not just time spent.
Closing the Deal: Address objections, confirm deliverables, and secure the contract.
The Power of Wix Studio for Website Development
With no-code and AI-powered tools revolutionizing web design, Wix Studio is emerging as a powerful platform for building fast, scalable websites.
Key Features of Wix Studio:
AI-powered tools to streamline website creation
Flexible design capabilities without needing advanced coding
Built-in SEO tools for optimizing search engine rankings
Scalable hosting and security features for client websites
Using Wix Studio can help you deliver high-quality websites faster, without compromising on design and functionality.
E-Commerce Websites: Avoiding Common Pitfalls
E-commerce websites come with unique challenges that go beyond setting up a simple store page. If you’re not careful, SKU complexity and product variations can derail your project.
Things to Consider When Scoping an E-Commerce Site:
Product Types & Variations: Does the client sell digital or physical products? How many variations (size, color, material) do they have?
SKU Management: Will the store require unique SKUs for each variation?
Customization & Integrations: Does the site need advanced features like subscriptions, memberships, or third-party integrations?
Security & Payment Processing: Are there compliance requirements like PCI-DSS for handling payments?
Proper planning ensures you don’t underestimate the work required and set the right expectations with your client.
The Role of SEO, Blogs, and Dynamic Content
A modern website is more than just static pages—it needs dynamic content and SEO optimization to drive traffic and engagement.
SEO & Content Strategies for Web Projects:
Optimized Page Structures: Use proper headings, metadata, and keyword-rich content.
Blogs & Dynamic Content: A blog can drive organic traffic and establish authority.
Technical SEO: Ensure fast load times, mobile responsiveness, and clean code.
Structured Data & Schema Markup: Helps search engines understand content better.
By integrating these elements, you create a website that not only looks good but also performs well in search results.
Key Takeaways for Freelancers & Agencies
Start with Client Objectives, Not Page Count – Define success before scoping features.
Scope the Project Accurately – Avoid underpricing and scope creep.
Use Wix Studio’s AI-powered Tools – Speed up design and development without sacrificing quality.
Charge for Value, Not Hours – Faster work doesn’t mean lower pricing.
Plan for E-Commerce Complexity – Understand SKUs, variations, and integrations.
Prioritize SEO & Dynamic Content – Help clients rank higher and attract more traffic.
Mastering website scoping isn’t just about making more money—it’s about delivering better results and positioning yourself as a trusted expert in the web design space. Start scoping your projects the right way and watch your business grow!
